This was actually a next level photoshoot. I've been to a lot of sets, I've styled a lot of models and organized lots of productions but this one was special. Just cool, edgy and creatively fulfilling. High class work. People who come together and want to create, make and produce something.
What you guys see is actually the end result, the very last outcome. But there is a hole lot of work put into it. More than you can imagine.
When Chris - my photographer friend who shot those amazing pics - called me his production manager for the first time, I realized that I was so much more than a stylist (which was the role I always saw myself in). But it is true, a real stylist - when hired - is actually the person who brings the team/crew together, who organizes model, photographer, makeup artist, the fashion, who talks to the location owner, makes sure everybody is on time, everybody has something to eat and drink and controls the hole set.
Designing a moodboard, so that everybody is on track and on the same level is one of the most important things, in my opinion. It shows and illustrates visually the direction of style which wants to be pursued. And then there is the actual fashion, which should be focused on the most. Designer labels are always hard to get, cool designer pieces even harder. If you aren't working with an agency, but autonomous you simply do not have the possibilities and options to 'pull' what ever you want. The only thing that helps you are contacts. And talent. And a creative eye.
A Stylist is also a kind of harmony person, who makes sure the happiness level of everybody involved is high and that the process is flowing. What comes next? What's the next spot? The next outfit? Does the makeup match the idea and concept? How should the model look, pose?
Giving creative direction must be learned and trust me, it is not as simple as you may think.
Shooting is pure stress and I love it. With all my heart :) ! This one showed me once again. Thank you everybody (Chris, Nadine, Emma, Nico, Alex) it was unique and excellent.
A making of film will be posted pretty soon !!!! One of my very first 'Sandersen Sessions' videos - had this planed for a while now, some sort of fashion series with cool behind the scene material. Hope you guys will like it.
Crew
Photographer - Chris Ecker (http://www.chrisecker.at)
Model - Emma Salahi
Makeup&Hair - Nadine Mayerhofer
Making of - Nico Carstensen, Alex Boulton
